You may have noticed when browsing for diamonds online, that many seemingly identical diamonds can fetch vastly different price ranges.  Why is this?  The answer is brilliance.  

While two diamonds can have the same color, clarity and cut grades, certain diamonds will have more sparkle or brilliance.  And this can be measured thanks to modern techonol

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To help identify which diamonds have more sparkle, even when they have identical qualities, many of our diamonds come with the Gemprint Light Performance Report.   

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